In April 2011, ‘modern nostalgic’ accessory line Biko opened it’s doors to an e-retail boutique and freshly re-designed home on the web.
Knot PR developed and executed a comprehensive media relations strategy to launch the Spring/Summer collection, with a focus to:
- Secure editorial coverage and features in local and national print and online outlets
- Introduce collection to fashion and lifestyle media via an in-house sampling program and virtual showroom
- Build buzz for opening of e-retail boutique
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“Knot PR is on the ball and always two steps ahead–I’ve never worked with such an organized team! Tatiana is a fearless businesswoman who pushes the envelope and revels in working with the latest technologies to get the job done swiftly and effectively. Biko is growing at a steady pace, in large part thanks to Knot PR. It is my hope that our businesses continue to expand and thrive together.”
Corrine Anestopoulos, Designer, Biko
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