Press Cycle

  • By:
  • July 28, 2011

How to get Martha Stewart’s attention:

  1. Earn the coolest sustainable bike care products some serious street cred via an international sampling program, think: Crunch Gear.
  2. Let viral media do the talking by unleashing these cyclist must-haves into the blogosphere, think: The Deadly Nightshades, The David Report.
  3. Get design heavyweights to admire Orontas packaging, think: Lovely Package, MoCoLoco.
End result:  snag a feature on the entire product line in Martha Stewart’s Whole Living Magazine.
Next: TV! (We hear Martha’s into cycling.)

 

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