The Canadian Opera CompanyOctober 2012Award-winning artist Nelly Furtado collaborates with Canadian Opera Company Ensemble Studio singer Amber Braid at Operanation (Photo: TOM SANDLER)

Knot PR

Knot PR delivers results in building brands, increasing sales, and securing national and international exposure for organizations.

Drawn to all areas of arts, entertainment, fashion and beauty,


brings a diverse professional portfolio to Knot PR, having worked in the fields public relations, event management, marketing and editorial for a national fashion magazine before partnering with Knot PR in 2011. Burstyn Fritz uses her extensive relationships to help create unique partnerships and develop long-lasting connections for her clients while devoting her spare time to volunteer pursuits including co-chairing the Canadian Opera Company's Operanation gala three years in a row and co-chairing the company's Ensemble Circle program year round. Amy also annually sits on the committees for events such as the Canadian Stage Theatre Ball, the Toronto Public Library Foundation's Book Lover's Ball and the Canadian Art Foundation's Reel Artists Film Festival in addition to holding a board position with the CreatiVenture Collective.
Toronto Life - August 29 2013 - PrintFashion - June 1, 2011 - PrintFASHION - March 7, 2012 - OnlineThe Globe and Mail - October 20 2012 - PrintWeddingbells - Spring:Summer 2014 - Print
Amy Burstyn Fritz profile photo

Amy Burstyn Fritz

Managing Partner


is a graduate of the University of Toronto’s Fine Art History program and has a keen interest in the arts, design and technology sectors. Following her postgraduate degree in Corporate Communications at Seneca, Tatiana worked at a boutique fashion and lifestyle PR agency. In 2009, prompted by new public relations and technology resources, a deep interest in entrepreneurship, and a fresh outlook, Tatiana founded Knot PR. Tatiana has a healthy competitive streak (on and off the court), coded her first website in 1996, speaks French fluently and loves to travel and experience culture in its various forms. Tatiana is acting Co-Chair of the Toronto Public Library Foundation's New Collection — a membership group for the city's literary lovers.
BizBash - Spring 2010 - PrintFASHION Magazine - September 2013 - PrintPost City Magazine - December 1 2011 - PrintToronto Star - January 14, 2010 - PrintThe Style House - June 19 2013 - Online
Tatiana Victoria Read profile photo

Tatiana Victoria Read

Managing Partner

Our Staff

Elizabeth Han profile photo

Elizabeth Han

Account Executive
Nicole Martin profile photo

Nicole Martin

Account Executive
Melissa Augimeri profile photo

Melissa Augimeri

Junior Account Coordinator
Jillian Lajoie profile photo

Jillian Lajoie

Junior Account Coordinator
RT @nadegetoronto: Oh happy day! Our PATH boutique is officially open & bustling with holiday spirit! Come visit Mon-Fri 7:30am-6:30pm! ht…
RT @tatvictoria: Taking care of business: _elizabethhan doing her thing at michaelangelosgrocery launch #artofgrocery…
#PressRelease: @AvedaCanada Faces Winter with Botanically-Hydrating Skin and Beautifying Bodycare #beauty


Knot PR is a full-service communications solution for brands looking to enhance their media relationships, capitalize on social media opportunities and understand how public relations strategy affects their bottom line. We develop innovative communications strategies for fashion, lifestyle and cultural clients.

Service icon Our Media Relations strategy is simple: we give editors good ideas, and we provide them with the collateral materials to make their stories come to life—quickly. Our clients are our richest resource, providing us with deep insights to develop the most creative story ideas, pitch the best angles and deliver exciting preview experiences.
Service icon Media Relations
Service icon Knot PR was founded just as the media landscape began to respond to the demanding and fast-paced reality of social media. As a result, we deliver strategic planning that accounts for an evolving media industry. We work with you to understand your long-term goals, assess the competitive market and captivate your target audiences and target media.
Service icon Strategic Planning & Counseling
Service icon Knot PR aligns clients with strategic partners to enhance brand profile and recognition. We develop mutually beneficial relationships that enrich your public relations story and extend exciting new opportunities to your stakeholders.
Service icon Brand Partnerships
Service icon Influencers, thought-leaders and early adopters generate buzz and excitement for brands. Knot PR's influencer seeding services are designed to create brand ambassadors out of influencers and catalyze brand advocacy. Our vast network engages with the public at large by relaying unique brand experiences via word-of-mouth.
Service icon Influencer & Ambassador Seeding
Service icon Knot PR creates a strong, visible platform for your leadership team, creating profile opportunities for key talent, executives and stakeholders. We establish your brand ambassadors as leaders in their fields and gain positive exposure and credibility for the organization. Knot PR provides backgrounders and media training for media appearances and interviews.
Service icon Brand Ambassador Profiling
Service icon Knot PR works with clients to develop and execute memorable events. We manage everything from scheduling spokesperson meet-and-greets, to coordinating media experiences, to creating larger scale events such as media previews, campaign launches, red carpet galas and premieres. Knot PR’s events strategy focuses on making lasting impressions that change and expand over time--not to mention ensuring the right people take part in your brand experience.
Service icon Event Management
Service icon MRP, short for Media Relations (Rating) Points, is a system developed by the Canadian Public Relations Society for detailed media relations reporting. Knot PR uses MRP to report on outcomes and establish client benchmarks to foster ongoing improvement. All numbers provided in MRP reports are audited and guaranteed through the authority of News Canada and CPRS.
Service icon Media Relations Rating Points
Service icon Our Media Monitoring service is tailored to meet our clients' evolving needs: from as-it-happens alerts to regular custom reporting options.
Service icon Media Monitoring


Adelaide Club
Adelaide Club logo
Arts Brookfield
Arts Brookfield logo
Aveda logo
Avenue Road Arts School
Avenue Road Arts School logo
Bau-Xi Gallery
Bau-Xi Gallery logo
Biko logo
Bluenotes logo
BROSE logo
Burgundy Asset Management
Burgundy Asset Management logo
Cambridge Club
Cambridge Club logo
Cambridge Group Of Clubs
Cambridge Group Of Clubs logo
Canadian Art Foundation
Canadian Art Foundation logo
Canada's National Ballet School
Canada's National Ballet School logo
The Canadian Journalism Foundation
The Canadian Journalism Foundation logo
The Canadian Opera Company
The Canadian Opera Company  logo
Civello logo
Culture Days
Culture Days logo
Digiboo logo
Elsa Corsi
Elsa Corsi logo
Essentrics logo
ET Canada
ET Canada logo
The Freeze Clinic
The Freeze Clinic logo
Hive Storage
Hive Storage logo
Il Fornello
Il Fornello logo
INSPIRE! Toronto International Book Fair
INSPIRE! Toronto International Book Fair logo
iQ Food Co.
iQ Food Co. logo
Jessica Jensen
Jessica Jensen logo
Karir Eyewear
Karir Eyewear logo
Luminato Festival
Luminato Festival logo
L'unita logo
Marben logo
Mark Fast
Mark Fast logo
Mexx logo
Michael-Angelo's logo
Nadège logo
Orontas logo
Parts & Labour
Parts & Labour logo
Peter Lehmann Wines
Peter Lehmann Wines logo
Pimlico logo
Plutino Group
Plutino Group logo
Red Canoe
Red Canoe logo
Reel Artists Film Festival
Reel Artists Film Festival logo
SNAP logo
Templar Hotel
Templar Hotel logo
Tori's Bakeshop
Tori's Bakeshop logo
Toronto Athletic Club
Toronto Athletic Club logo
Toronto Life
Toronto Life logo
Tosca Delfino
Tosca Delfino logo
Waxon Waxbar
Waxon Waxbar logo
Yoga Be
Yoga Be  logo
Analogue Galley
Analogue Galley logo


The entire team at KNOT PR has been an absolute pleasure to work with. Their media connections, expertise and experiences have benefited our Festival programs greatly across a multitude of genres ranging from fashion, to food, to red carpet events – all with exceptional results. From their very first strategy plan to their comprehensive final reports, KNOT stands out as results driven, and vital to business wishing to create buzz and excitement towards various activities. - Mary Ann Farrell, Senior Director, Marketing and Communications, Luminato Festival (Luminato Festival) , View more work »
Knot PR was the perfect partner for The CJF Annual Awards. They went beyond our expectations offering creative ideas, personalized attention and used their extensive network and knowledge of social media to promote our annual fundraising event. Knot invested time to understand our event, our audience and our goals. The 2013 CJF Awards gala attracted our largest number of guests and high-profile media and we're grateful for the efforts of this skilled team. We highly recommend this accomplished team. - Natalie Turvey, Executive Director, The Canadian Journalism Foundation (The Canadian Journalism Foundation)

Latest Work

  • BK Crop
    December, 2014

    Aveda Faces Winter with Botanically-Hydrating Skin and Beautifying Bodycare

    Aveda, Fashion & Beauty
  • Karir Eyewear - FW14
    November, 2014

    Karir Carries Exclusive New Collection by Renown LA-based Blake Kuwahara for FW14

    Fashion & Beauty, Karir Eyewear
    December, 2014

    Toronto's Only Dedicated Music Photography Gallery

    Analogue Gallery, Arts & Culture
  • Snowfall_render2_Mitch-Edit-2
    November, 2014

    Brookfield Place Toronto Debuts Snowfall: A New Seasonal Installation Commissioned by Arts Brookfield

    Arts & Culture, Arts Brookfield
  • KPR Website
    November, 2014

    ESSENTRICS Targets all 620 Muscles for the Ultimate Anti-Aging Workout

    Current Clients, ESSENTRICS, Lifestyle
  • PATH-media-release-image-CheckerboardAssorted
    November, 2014

    NADÈGE Launches Boutique in Toronto’s Underground PATH System, Two Boutiques at Holt Renfrew Toronto locations in November

    Hospitality, Nadege
  • Waxon - Summerhill Interior
    November, 2014

    WAXON Waxbar Expands to Service All Four Corners of the City

    Fashion & Beauty, WAXON WAXBAR
  • The Studio
    October, 2014

    Canadian-Owned Salons Expand into U.S. Market

    Aveda, Fashion & Beauty
  • 33 Artits in 3 Acts copy
    October, 2014

    Canadian Art Foundation Presents: Sarah Thornton for her Canadian Book Launch

    Arts & Culture, Canadian Art Foundation
  • KPR Work
    October, 2014

    Dance-Pop Musical Sensation Yelle to Light up Operanation

    Arts & Culture, Canadian Opera Company
View all WORK