NADÈGEJanuary 2014NADÈGE Canadian Exclusive of “Grande Cuvée” Peruvian Chocolate (Photo: FIOCCA)

Knot PR

Knot PR delivers results in building brands, increasing sales, and securing national and international exposure for organizations.

Drawn to all areas of arts, entertainment, fashion and beauty,

AMY

brings a diverse professional portfolio to Knot PR, having worked in the fields public relations, event management, marketing and editorial for a national fashion magazine before partnering with Knot PR in 2011. Burstyn Fritz uses her extensive relationships to help create unique partnerships and develop long-lasting connections for her clients while devoting her spare time to volunteer pursuits including co-chairing the Canadian Opera Company's Operanation gala three years in a row and co-chairing the company's Ensemble Circle program year round. Amy also annually sits on the committees for events such as the Canadian Stage Theatre Ball, the Toronto Public Library Foundation's Book Lover's Ball and the Canadian Art Foundation's Reel Artists Film Festival in addition to holding a board position with the CreatiVenture Collective.
Toronto Life - August 29 2013 - PrintFashion - June 1, 2011 - PrintFASHION - March 7, 2012 - OnlineThe Globe and Mail - October 20 2012 - PrintWeddingbells - Spring:Summer 2014 - Print
Amy Burstyn Fritz profile photo

Amy Burstyn Fritz

Managing Partner

Tatiana

is a graduate of the University of Toronto’s Fine Art History program and has a keen interest in the arts, design and technology sectors. Following her postgraduate degree in Corporate Communications at Seneca, Tatiana worked at a boutique fashion and lifestyle PR agency. In 2009, prompted by new public relations and technology resources, a deep interest in entrepreneurship, and a fresh outlook, Tatiana founded Knot PR. Tatiana has a healthy competitive streak (on and off the court), coded her first website in 1996, speaks French fluently and loves to travel and experience culture in its various forms. Tatiana is acting Co-Chair of the Toronto Public Library Foundation's New Collection — a membership group for the city's literary lovers.
BizBash - Spring 2010 - PrintFASHION Magazine - September 2013 - PrintPost City Magazine - December 1 2011 - PrintToronto Star - January 14, 2010 - PrintThe Style House - June 19 2013 - Online
Tatiana Victoria Read profile photo

Tatiana Victoria Read

Managing Partner

Our Staff

Elizabeth Han profile photo

Elizabeth Han

Account Executive
Nicole Martin profile photo

Nicole Martin

Account Executive
Melissa Augimeri profile photo

Melissa Augimeri

Junior Account Coordinator
Jillian Lajoie profile photo

Jillian Lajoie

Junior Account Coordinator
Regan Hayes profile photo

Regan Hayes

Account Executive
New & Notable: Ray Civello talks with @NotableCA about @CivelloSalon's Chicago expansion http://t.co/49tAy3o4wA
#PressRelease: Canadian-Owned @CivelloSalon Expands into US Market http://t.co/5U4hG2o1dT #beauty #business
Feeling FULL after polishing off our in-office Turkey Dinner Feast courtesy of @michaelangelos #Thanksgiving #yum http://t.co/KQchSYGocy

Services

Knot PR is a full-service communications solution for brands looking to enhance their media relationships, capitalize on social media opportunities and understand how public relations strategy affects their bottom line. We develop innovative communications strategies for fashion, lifestyle and cultural clients.

Service icon Our Media Relations strategy is simple: we give editors good ideas, and we provide them with the collateral materials to make their stories come to life—quickly. Our clients are our richest resource, providing us with deep insights to develop the most creative story ideas, pitch the best angles and deliver exciting preview experiences.
Service icon Media Relations
Service icon Knot PR was founded just as the media landscape began to respond to the demanding and fast-paced reality of social media. As a result, we deliver strategic planning that accounts for an evolving media industry. We work with you to understand your long-term goals, assess the competitive market and captivate your target audiences and target media.
Service icon Strategic Planning & Counseling
Service icon Knot PR aligns clients with strategic partners to enhance brand profile and recognition. We develop mutually beneficial relationships that enrich your public relations story and extend exciting new opportunities to your stakeholders.
Service icon Brand Partnerships
Service icon Influencers, thought-leaders and early adopters generate buzz and excitement for brands. Knot PR's influencer seeding services are designed to create brand ambassadors out of influencers and catalyze brand advocacy. Our vast network engages with the public at large by relaying unique brand experiences via word-of-mouth.
Service icon Influencer & Ambassador Seeding
Service icon Knot PR creates a strong, visible platform for your leadership team, creating profile opportunities for key talent, executives and stakeholders. We establish your brand ambassadors as leaders in their fields and gain positive exposure and credibility for the organization. Knot PR provides backgrounders and media training for media appearances and interviews.
Service icon Brand Ambassador Profiling
Service icon Knot PR works with clients to develop and execute memorable events. We manage everything from scheduling spokesperson meet-and-greets, to coordinating media experiences, to creating larger scale events such as media previews, campaign launches, red carpet galas and premieres. Knot PR’s events strategy focuses on making lasting impressions that change and expand over time--not to mention ensuring the right people take part in your brand experience.
Service icon Event Management
Service icon MRP, short for Media Relations (Rating) Points, is a system developed by the Canadian Public Relations Society for detailed media relations reporting. Knot PR uses MRP to report on outcomes and establish client benchmarks to foster ongoing improvement. All numbers provided in MRP reports are audited and guaranteed through the authority of News Canada and CPRS.
Service icon Media Relations Rating Points
Service icon Our Media Monitoring service is tailored to meet our clients' evolving needs: from as-it-happens alerts to regular custom reporting options.
Service icon Media Monitoring

Clients

Adelaide Club
Adelaide Club logo
Aveda
Aveda logo
Avenue Road Arts School
Avenue Road Arts School logo
Bau-Xi Gallery
Bau-Xi Gallery logo
Biko
Biko logo
Bluenotes
Bluenotes logo
BROSE
BROSE logo
Burgundy Asset Management
Burgundy Asset Management logo
Cambridge Club
Cambridge Club logo
Cambridge Group Of Clubs
Cambridge Group Of Clubs logo
Canadian Art Foundation
Canadian Art Foundation logo
Canada's National Ballet School
Canada's National Ballet School logo
The Canadian Journalism Foundation
The Canadian Journalism Foundation logo
The Canadian Opera Company
The Canadian Opera Company  logo
Civello
Civello logo
Culture Days
Culture Days logo
Digiboo
Digiboo logo
Elsa Corsi
Elsa Corsi logo
Essentrics
Essentrics logo
ET Canada
ET Canada logo
The Freeze Clinic
The Freeze Clinic logo
Hive Storage
Hive Storage logo
Il Fornello
Il Fornello logo
INSPIRE! Toronto International Book Fair
INSPIRE! Toronto International Book Fair logo
iQ Food Co.
iQ Food Co. logo
Jessica Jensen
Jessica Jensen logo
KAELEN
KAELEN logo
Karir Eyewear
Karir Eyewear logo
Luminato Festival
Luminato Festival logo
L'unita
L'unita logo
Marben
Marben logo
Mark Fast
Mark Fast logo
Mexx
Mexx logo
Michael-Angelo's
Michael-Angelo's logo
Nadège
Nadège logo
Orontas
Orontas logo
Parts & Labour
Parts & Labour logo
Peter Lehmann Wines
Peter Lehmann Wines logo
Pimlico
Pimlico logo
Plutino Group
Plutino Group logo
Red Canoe
Red Canoe logo
Reel Artists Film Festival
Reel Artists Film Festival logo
SNAP
SNAP logo
Templar Hotel
Templar Hotel logo
Tori's Bakeshop
Tori's Bakeshop logo
Toronto Athletic Club
Toronto Athletic Club logo
Toronto Life
Toronto Life logo
Tosca Delfino
Tosca Delfino logo
Waxon Waxbar
Waxon Waxbar logo
Yoga Be
Yoga Be  logo

Press

Knot PR continues to surpass our expectations, delivering premium media results and creative strategies that address our organization’s promotional needs. Their extensive network allows us to target new opera audiences who are interested in fashion, food and lifestyle. They've also helped us develop interesting partnerships and lasting relationships with artists and corporations alike. We consider Knot PR an invaluable member of the COC team. - Alexander Neef General Director of the Canadian Opera Company (The Canadian Opera Company ) , View more work »
The entire team at KNOT PR has been an absolute pleasure to work with. Their media connections, expertise and experiences have benefited our Festival programs greatly across a multitude of genres ranging from fashion, to food, to red carpet events – all with exceptional results. From their very first strategy plan to their comprehensive final reports, KNOT stands out as results driven, and vital to business wishing to create buzz and excitement towards various activities. - Mary Ann Farrell, Senior Director, Marketing and Communications, Luminato Festival (Luminato Festival) , View more work »

Latest Work

  • The Studio
    October, 2014

    Canadian-Owned Salons Expand into U.S. Market

    Aveda, Fashion & Beauty
  • 33 Artits in 3 Acts copy
    October, 2014

    Canadian Art Foundation Presents: Sarah Thornton for her Canadian Book Launch

    Arts & Culture, Canadian Art Foundation
  • KPR Work
    October, 2014

    Dance-Pop Musical Sensation Yelle to Light up Operanation

    Arts & Culture, Canadian Opera Company
  • cov_30th_Fal14_20LR.indd
    September, 2014

    Canadian Art Celebrates 30 Years and the Evolution of Contemporary Art

    Arts & Culture, Canadian Art Foundation
  • HR14_0010_N_COMP_r2
    September, 2014

    Aveda Combats Aging with All-Natural Hand Serum for Youthful Results

    Aveda, Fashion & Beauty
  • KAELEN_SS15_look36front copy
    September, 2014

    Botanical Inspirations Complement 70's Feminine Feel of KAELEN SS15

    Fashion & Beauty, KAELEN
  • WAXON-126
    August, 2014

    Take a Body Shot at WAXON WAXBAR

    Fashion & Beauty, WAXON WAXBAR
  • work-placeholder-1
    July, 2014

    CANADA’S FIRST INDIE-PUBLISHING AWARDS LAUNCHED TO RECOGNIZE, INSPIRE AND MOTIVATE AUTHORS

    Arts & Culture, Toronto International Book Fair
  • FRC - Featured Image
    July, 2014

    The Freeze Clinic: Changing the Face of Skincare With Dual Cold Laser Technology

    Fashion & Beauty, The Freeze Clinic
  • GroupStack
    July, 2014

    NADÈGE Collaborates with Canadian Artists on Limited Edition Artist Packaging Series for Macarons

    Hospitality, Nadege
View all WORK